BrAND IDENTITY
From scratch for start-ups or resets for the established. Whether a design sprint or a coffee table brand book. From comprehensive visual system guides to fast identities for events.
We develop name, logo, branding guidelines and roll-out toolkits for brands, companies and initiatives.
Coca-Cola co. corporate identity design 2020
A comprehensive global Identity solution that celebrates legacy and embraces growth. Lead as VP of global design at the Coca-Cola co.
Surfrider Foundation 2017
A full brand identity re-design with full study of all touch-points
Converse CONS re-launch 2014
An intense re-entry in street culture through a clean and bold new visual identity and attitude centered around b/w street photography
Topo Chico Hard Seltzer 2021
Brand exploration, positioning work, concept development, brand identity design across end to end consumer journey. Lead as VP of global design at the Coca-Cola co.
Fanta 2020
Brand personality audit, assessment, strategic repositioning, creative reset and global roll-out.
Lead as VP of global design at the Coca-Cola co.
Converse Chuck II 2015
A full brand identity design system coupled with a global roll-out strategy that covered the full consumer journey
The North Face 2018
Brand Architecture, branding strategy, focus on distinctive assets, photo, content and tone reset, new global digital and brick & mortar experience
Lee packaging, global, 2001
An unconventional and fresh function based take on apparel packaging inspired by the realities of navigating folded and stacked apparel
Abercrombie & Fitch 2006
A full brand ID update, a shift from catalogue to digital, flagship store experiences. All targeted at the goal of being youth's luxury lifestyle destination (in the mall).
Converse brand book 2016
A full brand identity and personality reset including photo, tone, media, environment, service and more
Levi's RED 2000
Brand identity with minimalist and deconstructed labeling and packaging concept
Walls Are Meant For Climbing, 2017
A provocative yet simple statement campaign based on the powerful metaphor of overcoming obstacles
Converse Counter Climate 2016
Naming, visual identity and campaign development to support seasonal 'weatherized' technology
Levi's Vintage Clothing, 1999-2003
Stitch by stitch label recreations from the Levi's archives, along with the occasional original creation
Converse, Just Add Color, 2013
A global campaign that connected to local color and environments around the world using a single chuck stencil. Simple. Iconic. Massive.